I have come to a realization: in order to be a successful blogger, you have to blog for the love of blog. Doing it as a professional development exercise doesn’t work. Guilting yourself into it out of loyalty to your readers (Hi Alison!) doesn’t work. You have to find rewards in the process itself. It’s like writing that way. Perhaps this is obvious to some people — it only took me, um, six months to get there. This is hard won wisdom, guys!
This realization reminds me of when I started online dating. My first profile was so obviously reluctant, making it clear that I wasn’t comfortable with the process of putting myself out there, that I got very few responses. Then I figured it out, revamped my self presentation, and met my husband. Again, basic writing lessons apply: in order to make it as a freelance writer, you have to match your content and voice to the task at hand. Ecce signum.